about Bcp

I’m Kjell Gerber (pronounced Chell), a photographer and video producer based in Lehi, Utah.

Before I ever traveled with a camera, I worked in construction. I grew up working for my family’s heavy civil concrete company, Gerber Construction, where I spent years in the field doing manual labor, concrete work, and operating heavy equipment. In 2014, I moved into a Safety Manager role, spending several years focused on job site safety, planning, and working directly with crews in the field.

Eventually, I shifted into a marketing and media role to help the company improve how its work and people were represented online. That transition is what led me into photography and video production as a career.

In 2019, I was recruited to join BuildWitt, an upstart marketing agency serving the heavy civil construction and mining industries. Over the next five and a half years, I traveled across the country producing photo and video content from active job sites, while also helping grow and support BuildWitt’s field production teams. I left BuildWitt in 2024 to pursue my own path and focus fully on my independent work.

Coming from the field, I understand how job sites operate and what crews deal with day to day. I know how to work safely, stay aware, and earn trust in environments where the work comes first. That background shapes how I approach every project. I don’t stage the work or ask crews to perform for the camera. I work alongside people while the job is happening and focus on capturing visuals that feel accurate and familiar to the people who work in these environments.

Today, I work with construction companies, marketing teams, agencies, and brands connected to the built world. The work ranges from marketing and recruiting content to longer narrative and documentary-style projects, but the goal is always the same: represent people and projects honestly, without turning them into something they’re not. For larger projects, I bring in trusted collaborators for directing, production, or post, while keeping the work consistent.

Alongside my client work, I’m developing a long-term documentary initiative called the BlueKollar Human Archive Film Project. It’s focused on recording the stories of blue-collar workers and preserving a record of the people who build the world. This project exists in parallel with my client work and continues to take shape over time.

I have a deep respect for the people who build the infrastructure that supports our world. Getting to document that work, and the people behind it, is what keeps me doing this.

Reach out if you’d like help documenting your work and your people in a real way.

bluecollar photographer sitting on a runway

let’s work together